NFL Bullying Scandal: Time to Weigh in

With a lot being said about the ongoing bullying case in the NFL involving the Miami Dolphins, and specifically, Richie Incognito and Jonathan Martin, I figured it’s about time I weighed in.

For anyone who doesn’t know, Richie Incognito is being blamed of bullying Jonathan Martin to a point that led Martin to leave the Miami Dolphins and seek mental health help at a hospital nearby. There has been a lot of new information coming out, almost on a daily basis, changing the story significantly. One hotly debated piece of information that came out after the original news broke was a text Incognito sent to Martin including a racial slur. There has been a lot of side-taking by other players, former players, and players not even not he team. Most all of them (including the African-American players) are siding with Incognito. According to many of these player reports, what Incognito did is “part of the NFL locker room culture.”

There is A LOT of information out there regarding this story, and as I previously mentioned, the information keeps pouring out all the time. However, with what I have seen, and what I have formulated in my head as my opinion is such…

Both sides are wrong and both sides are right.

Richie Incognito, a player who reportedly was bullied all through his life pre-NFL, who has now become the bully himself, needed to, and did, apologize for his actions. That being said, he, and the rest of the NFL, need to realize that they are role models (no matter how debated that subject is) and need to realize that the actions they take are going to be mimicked by younger generations of football fans, creating a virus of bullying and racism.

At the same time, the NFL is an alpha male machismo culture. These are grown men who have grown up in the game and in this environment. I honestly could not picture football where everyone is nice to each other and polite all the time. There have been numerous players who have come out saying “much worse things have been said”, “getting in people’s heads is part of the game”, and “amping players up takes place in the locker room, huddle, on the line, or even via text”. It’s fully understandable that this is not new to the NFL. Even just watching on sunday there are times where you can hear microphones that weren’t well covered picking up the vulgar slurs and yells at one another. As one player said “These players are grown men. Bullying is not what it is in the NFL anymore. If the players can’t handle it as grown men, then they shouldn’t be in the sport.” Although I do agree with what this player is trying to say, I understand how offended a player could become.

That brings us to Martin’s side. Although not much has been said in support of Martin inside the NFL, there has been a lot of support from fans. The Miami Dolphins organization has sent out a notice that they are looking into the matter and feel bad for Martin, but that is the extent of it. Martin has a case, because there is no need for players to continue to harass a player if they have made it known that they are offended by the verbal attacks. There is clearly also no room for racism in a sport that is made up of many different races. Outside of fines and suspensions, and rarely firings, there isn’t much a team can or will do to squelch this behavior. A good example of this would be Philadelphia Eagles wide receiver Riley Cooper’s racial slurs off the field caught on video earlier in the year. His apologies seemed legitimate and he went to counseling for his misbehavior while he was suspended and even got support after coming back from his african american teammates, but it clearly shows that things like this will continue to happen.

I think the best course of action is currently being taken by the NFL in investigating the entire situation. The fact that Martin has texted and stated that he doesn’t blame Incognito personally makes me think that this will blow over in the end. But with new information coming out all the time and stories changing every day I can’t be sure.

The main take-away is that players need to respect each other and speak up when they feel they are being abused beyond their limit. Communication should be stressed inside the locker room and to couches and staff that could help avoid these situations before they become the mess that this one has.

March is Just Around the Corner!

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 It’s Back!

College Basketball is back and is already exciting fans across the country. With only one or two games under each teams belt, we have seen upsets and witnessed budding stars perform far above expectation.

Since becoming a big fan of college basketball back in my high school days in upstate New York, I have grown fonder every year. After graduation I attended Michigan State University (although I transferred out before graduating). At MSU I became an even bigger fan after I saw the extremes of fandom at the collegiate level. Going to games in the Breslin Center was like going to an NFL game in Seattle or Kansas City (two of the loudest stadiums in the NFL), but this was half the size, way more frequent, and produced the same amount of energy and volume EVERY GAME! My love for Michigan State sports stud with me even without a degree, and I have always anticipated the start of a new season.

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This year is no different. Last night the Michigan State Spartans (2) defeated the University of Kentucky Wildcats (1) in what for me was an eye opener of a game. Kentucky’s team is extremely young, and I have no doubt in my mind that by the end of the season they will be close to unstoppable. Michigan State sprinted out to a large lead, but was caught up by Kentucky in the second half. The end of the game was a nail biter as I thought MSU would not be able to hold off the young and talented Kentucky team led by Julius Randle. However, in the end, MSU prevailed and I could breath a sigh of relief and excitement as we were able to take downy he #1 ranked team! (Even if the season is just starting).

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So here’s hoping the rest of the NCAA Basketball season can be as exciting as last night’s game. Cheers!

Crossing the Line Between Fantasy and Reality: NFL Twitter Death Threat

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Going off of my most recent post regarding Twitter in the NFL, this past week, popular running back for the New York Giants received a death threat from a “fan” saying he would not only kill Brandon Jacobs, but come for his family as well…

The tweet was directed at Jacobs because of his value to the “fan” in his fantasy football league. The “fan” had Brandon Jacobs starting for his fantasy team and needed a certain amount of points to win. The threat basically said get me this many points or I will kill you. It went on to include a racial slur that Brandon Jacobs retweeted on his account.

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Now, as an avid fantasy footballer myself, and a commissioner of two separate leagues, I know the love that someone could have for it, and the desire to win. I also follow many NFL players accounts on my twitter account and regularly check them to check on injury updates and statuses of health and weather.

However, what this fan did is cross the line between fantasy and reality. Many players in the NFL support fantasy football because it brings viewers and revenues that would not otherwise happen for many of the teams. Even Jacobs himself has said he does not dislike the activity. But when someone takes the game too seriously, and to a point that they can now be arrested for harassment, the game loses its appeal.

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I was outraged when I first saw the report on my local NYC news coverage. I felt bad for Brandon Jacobs and his family. I would fear for my safety and not want to leave my house if someone had sent that to my father (luckily for me there aren’t too many crazy fans of human resources managers for manufacturing plants). Hopefully this “fan” is charged and learns a lesson from what he did, but that might not be enough.

Cant we all just learn to enjoy fantasy sports for what they are… FANTASY?! The whole concept is to further enjoy one of America’s favorite pastimes, football. Be it for money or not, fantasy football should not be taken so seriously that it drives a fan to be a true crazy fanatic.

NFL Twitter Account Rivalry

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When following the Twitter account of any NFL team, the follower expects a lot of cheerleading for that respective team. Teams typically garnish control of their twitter feeds to corporate communications specialists who keep regular posts during the season, off-season, and even at game time. These posts can range from information on injured players to special events the team is sponsoring, both charity and promotional.

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For any fan, following their team on twitter and keeping up to date on the latest happenings within the organization makes the experience that much more enjoyable. However, what happens when these accounts start using their reach to start a rivalry off the field? That seems to be happening more and more in the NFL, as well as many other sports.

The most recent example of these rivalries is between the Denver Broncos and the Jacksonville Jaguars. These two teams met last week in a game that was predicted in the gambling world to be the biggest blowout in the history of professional football. In a tweet posted by the Denver Broncos a week before the game, the team stated something along the lines of “The 50 points the Broncos scored last week are equal to the total the Jaguars have scored all season.” This prompted a response from the Jaguars twitter account simply stating, “Stay classy Denver.” After that the Twittersphere blew up with the rivalry and the respective accounts continued their battle.

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The question this creates is, is this good for the NFL, or does it create a hostile and unprofessional state for the teams involved? Obviously attention to any team from outside fans is always going to be good, and rivalries draw fans to the stands and viewers to the television. But on the other hand, teams have a reputation to uphold, and Twitter is can either sustain that good reputation, or destroy it.

In my opinion the recent trend of Twitter rivalries is a good thing for the NFL and the individual teams. WIth seats being left empty at games, and viewers dropping in many markets, the NFL can use any help they can get to draw fans back into the stadiums. Not only that, but as the result of the game showed (Jacksonville lost, but beat the Vegas odds by a mile), it may help weaker teams find that inspiration they need to give their fans hope!

Paying it Forward to End the Shutdown

This week Starbucks announced its most recent plan of community involvement, informing everyone in the United States that if you buy someone else their favorite drink you in return will receive a free fresh brewed coffee yourself. The intent, Starbucks’ CEO Howard Schultz, says is to offer people some kindness during the government shutdown. By urging people to ‘come together’ over coffee Starbucks hopes to get lawmakers to ‘come together’ over a resolution.

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Although it may not be the biggest or most forceful approach to brining about an end to the government shutdown, it is a nice communal approach with a good intent. Other companies have joined in this freebie giveaway offering discounts to furloughed employees and even free food to buyers. These attempts to ease peoples minds and wallets are a great way to positively promote the companies brand, while still offering something worthwhile to the buyer.

Starbucks had recently been in the news after they asked its customers to avoid bringing guns into their coffee shops. There was a lot of controversy after this request with pro-gun rights activists saying it was unlawful for Starbucks to exclude guns from being brought into their stores. However, because Starbucks did not make it a rule for their stores and simply offered it as a request to their customers they were not incringing on any rights protected by the constitution.

Both of these recent campaigns show a Starbucks that is clearly interested in improving customer relations. Although often critisized for its size and breadth of reach in the coffee world, Starbucks continues to successfully connect with its consumers. The timing couldn’t be better, as seasonal brews including pumpkin flavored blends are always a hot seller.

I, for one, will be right there purchasing a drink for a friend tomorrow morning and enjoying my free ‘togetherness’ cup of hot brewed coffee myself.

“Do Not Leave Footprints on the Toilet Seats”

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Much ado has been made this week regarding China’s new tourism laws.

Although the laws were approved in April, they just came into effect on October 1st and have been analyzed by every sector of media possible. Simply put, the tourism board of China came up with 112 articles of rules for people to follow while traveling. Most are directed towards domestic travelers, but the ones regarded most notably are the ones intended for outbound travelers. These rules for the Chinese people traveling outside of China are called the “Guidebook for Civilized Tourism.”

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Many of these rules have been seen as humorous to westernized civilizations. However, they may offer an in-depth look at the differences in culture when it comes to travel and mannerisms at home.

Late night comedian, Jimmy Kimmel, pointed out some of the more interesting rules in his monologue such as :

“Do not leave footprints on the toilet seat after use”
“When leaving the plane, do not steal the life jacket”
“Do not urinate in pools”
“Keep nose hair neatly trimmed”

While funny, China has been dealing with their citizens being, well, less than polite or respectable when traveling for some time now. Perhaps the most recent and offensive example happened back in may when a Chinese student defaced an ancient Egyptian temple.

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With the number of Chinese travelers increasing, the government of China saw a need to make these rules more known. Their attempt is to establish a friendly relationship with other countries, and thus does not want to offend those countries people in any way.

These rules are a good thing!

Not only will they help China achieve their goals cleaning their reputation as “rude tourists”, it will help establish friendlier bonds between both traveler and local.

Understanding cultural norms is key in accepting these types of laws that may seem crazy to other cultures. It’s good to see China working on improving their manners while overseas. Perhaps all countries could take a page from the Chinese and create travel guidelines from country to country. Informing the public of different customs can only help improve relations while traveling abroad.

Paid, Earned, Shared, Owned

This past week PRWeek hosted a conference inviting the top communications specialists from a number of well-known corporations to attend, speak, and learn about the current status of media. The discussions focused around how to use paid, earned, shared, and owned media to get the most out of your brand or organization.

Perhaps the most interesting presentation was that of keynote speaker, Ashley Brown, Group Director of Digital Communications and Social Media for Coca Cola. He discussed the introduction of Coca Cola’s new website (more of a digital publication) and how it is being used to reach a broader audience and bring them back to the brand.

Below you can see a clip of his speech:

Coca Cola’s Ashley Brown Discusses Journey Website

His discussion addressed the ever more prevalent realization that companies are reaching their audiences more and more online. Publications are now becoming formatted in either print and digital, or just strictly digital.

This phenomenon is by no means recent. However, Coca Cola seems to have taken the approach and run with it. Their website, www.coca-colacompany.com, offers interactive, exciting pages of stories about the brand, and general information that keeps the viewer of the website interested and logged on. Another key advantage the website offers is, as Ashley Brown mentions, it’s ability to tie the discussion back to the brand, even when the topic may not directly be Coca Cola. For example, the stories that focus on innovation and community outreach are stories that don’t directly market to the consumer, but they hold true to the values Coca Cola is trying to portray.

New focuses on digital media are becoming more and more relevant every day. The switch from traditional formats will help organizations keep up with the times, gain new audiences, and market in a way that is faster and more efficient. The Coca Cola Company has realized this fact and is well on its way to taking advantage of it.

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